“Fashion is a message we use to communicate visually with the world. And if the message isn’t powerful enough, what’s the point in sending it?”

popova’s VISION

doesn’t stem from symmetry nor perfection. but THere’s nothing new here… had YOU FORGotten WE’Re strictly here for the layered, complex, and complicated? didn’t think so.

popova hand dyes all of her fabrics, utilizes screen printing, asymmetrically cuts and slashes away, creating innovative and beyond unconventional textures. her latest collection, Reverie (aw22), is f*cking killer.

ukranian designer,

masha popova, graduated FROM CSM’s ma program IN 2020 & is soaring like the mf butterfly she is. BEFORE GOING OUT ON HER OWN, SHE INTERNED WITH SOME OF THE MOST elite. names include GALLIANO, MARGIELA, AND CELINE- back in the PHOEBE PHILO DAYs… (WE MISS YOU SIs)

2 keep it real,

popova admits the fashion industry isn’t something she’s truly in love with. can you blame her? graduating means falling under societal pressures to whip out season after season. that’s a monster in it of itself.. not to mention the common toxicity the industry already sees. popova said f*ck that and took advantage of the pandemic, sculpting her brand and letting it all flow naturally.

FLY HIGH sis.